Corporate

We have extensive experience in high-quality corporate video production services. We take the time to understand your business and create engaging business videos that match your unique vision and video production strategy. Whether you’re looking to create an employee training video or an internal business announcement, 90 Seconds has you covered.

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The aim of this article is to present a way to make an independent living producing amazing corporate videos, and the methodology and philosophy that makes it profitable. And similarly, a corporate marketer can read this article to learn how to better approach corporate video production.

You may notice that the gear recommendations further down in this article have some inherent similarities to our documentary filmmaking equipment article, partly because we produce videos in both documentary and commercial worlds, and so some of our gear and strategies are applied to both types of work.

But where documentary production depends on capturing the most amount of footage as possible using the most efficient equipment available, corporate video depends on knowing precisely what you want to shoot before the day of production and using gear that gives you world class results without requiring major crews and budgets.

First, let’s do a quick summary of what a contemporary corporate video is and what it isn’t. At a basic level, it’s a video made for a business of any size, for the purposes of either external promotion, or internal communication or training.

The videos can be any length, featuring any form of information expressions, such as an on-screen subject delivering a scripted message, an interview-driven story, text presentation on the screen, or a Voice of God narrator. The visuals can be a series of A-roll and B-roll sequences of your subjects, along with possible animation or graphics, or even scripted or acted visuals that help to convey the message.

So is it like a commercial? Well, yes and no. Creative advertising doesn’t really fit under the umbrella of Corporate Video production. If you want to get into 30 second TV commercials or short-form creative videos sponsored by major brands, starting your own corporate video production business may not be the best approach.

Typically commercials are produced by agencies who put together a team of creatives, technical crew, and specialists such as camera operators or a Director of Photography.

With more than 30,000 videos created by brands across the world, you too can create any type of video you can imagine. If Corporate Comms needs an interview video, L&D needs training videos, or if Marketing plans to create a YouTube series, this is easily done and delivered on on time and on budget, on the 90 Seconds platform.