Survey

Do you want to determine how and where products are purchased?
Are you trying to discover customer needs?
Curious about the level of competitive positioning you have within a certain industry?

These questions can be answered through market research surveys. It allows you to find out “what your market thinks”.

This type of survey can be applied when no data is available yet: For example, to measure how your target audience feels towards a new product you’re about to launch.

This type of survey method is used to gauge whether employees are happy and satisfied with their work environment. Positive results in employee satisfaction surveys can indicate a higher level of employee motivation and a strong team spirit.

During the questionnaire, employees are asked to give feedback or voice concerns and frustrations they have with their company. Keep in mind that these questions are related to the atmosphere of the company and how an employee feels within a team.

Electoral battles are not only fought with development and politics alone but with statistical analysis of voting trends and deep understanding regarding key and swing constituencies. This is possible with our statistical analysis of data collected by more than 250 survey executives located in various regions across India.

A lead generation survey might actually be the most valuable one when you want your business. In a couple of simple questions, this type of survey method will gather both contact information and some preferences about your target audience.
Enough for you to build a list of possible prospects that are interested in your product or services.

While you may know your brand inside and out, this might not always be the case for your customer. People being aware of what your brand stands for, what the meaning of your company name or logo is, simply being “memorable” is what keeps you competitive in your market.

Creating brand awareness is one of the first steps when building an audience. This survey type, combined with your market research data, you can set up different kinds of marketing messages that can communicate your brand name and the products or
services that are tied to it.

There are 6 main metrics that you should keep in mind when you want to start measuring your brand awareness:

• Brand recall measures how well your audience remembers your brand from memory.
• Brand recognition measures how your audience recognizes your brand if they see it.
• Brand identity gauges the opinions towards your logo and branding elements.
• Brand image shows what customers associate with your brand.
• Brand trust indicates how trustworthy people find your brand. Especially important in case of a crisis.
• Brand loyalty is the final and probably most important metric for growth, it will indicate if customers will return to you when their next purchase has to be made.